By Jan White
[email protected]
CROCKETT ¬– In a meeting on Jan. 17 at Crockett Civic Center, the Downtown Crockett Association (DCA) presented information about the organization, its website, and possible ways businesses can enhance their Google presence.
Craig Hopkins of Craig Hopkins Images spoke to the group about the importance of Search Engine Optimization (SEO) and what his company could do to help local businesses increase their digital footprint. Hopkins, a local photographer and videographer, showed recently completed “360 Photography” videos for Stories of Texas and The Moosehead Café. The tours can be published on Google. Hopkins also offers internet hosting that runs from $15 to $20 per month. Anyone interested in improving their Google listing may contact Hopkins at [email protected], (469)400-0321, or on his website at www.craighopkinsimages.com.
Robin Ogg, DCA Vice-President, gave a guided tour of the www.discovercrocketttx.com created by the DCA to promote Crockett and local businesses. While the website has not yet been posted to Google, Ogg reported a steady increase in the number of visitors and minutes spent on the site. She has recently taken over the site’s management and asked businesses to send upcoming events so they can be added to the site. The website will be continuously refreshed to give businesses a turn at the top of the pages.
Ogg will also do a once-a-month Facebook video highlighting the different tabs on the site. In addition to posting events and information on the DCA page, Ogg will also post on surrounding city pages in hopes of bringing more visitors and dollars to Crockett. Ogg also told the group that she would be attending a conference of the Texas Music Office in hopes of having Crockett designated a Texas Music Friendly Community.
Several other agenda topics were discussed, such as the adoption of $60 annual membership fees to be collected in January, a review of the by-laws to ensure relevance to the DCA focus, and the preparation of a detailed map/database of the Downtown District with the businesses name and contact information. DCA officers are also preparing a detailed calendar of projects and timetables for the year.
Treasurer Wade Thomas informed the group that sponsorship of The Christmas Tour of Homes had been offered to the DCA . Connie Strban offered to provide docents for the homes. Thomas also mentioned the possibility of a Spring Garden Tour in 2024.
Businesses were encouraged to drop by Crockett Printing to purchase a $12 DCA website window decal and QR code. In addition, they were asked to cross-advertise on Facebook and business websites and hashtag their posts with #discovercrocketttx.com, #historicdowntowncrockett, or #crocketttx.
For more information on the group, please contact President Connie Strban at (903) 922-0067. Membership is open year-round.
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